We believe in the power of storytelling—especially when it’s told with heart, craft, and care. That’s why we were so honored to partner on this new micro-animated documentary series for Planned Parenthood's "I'm For" campaign.

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Our role was to help identify and shape stories that resonate deeply with audiences—stories that illuminate the full spectrum of care and education Planned Parenthood has provided for over 100 years. These stories remind people that care goes far beyond abortion. They reflect what it means to show up for communities in meaningful, everyday ways: through birth control, cancer screenings, STI testing and treatment, honest education, and support when it’s needed most.

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By collaborating closely on story development and creative execution, we worked to ensure that real voices could shine through. Every time we help tell a story like this, we see how it can cut through the noise and connect people back to what matters most.

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Stay tuned for the release of the second film on August 26, 2025.